Integrated Marketing Communications Campaign
Client: The Office of Continuing Education and Professional Studies at The City College of New York
Duration: February - May 2022
Agency: Convent ADvenue
Status: Winning Campaign and Pitch
Role: Art Director & Strategist
• Executed 146 quantitative and qualitative survey responses to find key consumer insights, shaping strategies & recommendations.
• Executed 146 quantitative and qualitative survey responses to find key consumer insights, shaping strategies & recommendations.
• Developed visual strategy, creating style guide; logo & various print media pieces that escalated agency and product recognition.
• Organized an event to engage the target audience with client service offerings in an interactive format, achieving 95% attendance.
Leave Behind
Made on Canva
Pitch Deck
Made on Canva
Print Ads
Made on Canva & Photoshop
'Convent ADvenue' Agency Logo
Made on Photoshop
